Icon Park

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Project description: Florida’s newest destination point dramatically enlivens the Orlando landscape. Developed in conjunction with Merlin Entertainments, Icon Park is located on an 18.8-acre site within the Orlando Convention Center District. This mixed-use and entertainment development is the new home to the Orlando Madame Tussauds and Sea Life Center and has over 285,000 SF of retail, restaurant, museum, and entertainment venues that encompass the Orlando Eye.

This 400-foot-tall state-of-the-art observation wheel serves as the centerpiece of the site and provides spectacular views of Orlando and surrounding Orange County. Fashioned after the world-famous London Eye, the Orlando Eye can accommodate 2,000 passengers per hour, allowing guests to elevate and descend in climate-controlled gondolas, each with seating for 15.

The careful integration of the architectural style and surrounding landscaping elements serve to create a dynamic and vibrant environment. Crafted with meeting points, activity nodes, and pedestrian-friendly pathways, the site creates a community in itself. A central water feature links together small retail pavilions, restaurants, and park space. During the day, turtles swim throughout the streams, while at night, an impressive light and water show integrates the waterways and the Eye above.

Size: 285,000 SF

Services: Architecture, Planning