The Market Common Myrtle Beach

Location:Myrtle Beach, South Carolina
Client: McCaffery, Leucadia National Corporation
Project description: Antunovich Associates collaborated with Leucadia International Corporation and McCaffery to formulate an exciting urban mixed-use vision for the former 113 acre United States Air Force Base site located in Myrtle Beach, South Carolina. The innovative Master Plan prepared for the site, Market Common Myrtle Beach, includes a broad range of uses such as residential, retail, timeshare, office/commercial, restaurant, and recreation facilities. The plan envisions a vibrant new community a short distance from the oceanfront and downtown Myrtle Beach, creating an environment that integrates new and exciting opportunities for its residents.

The Master Plan for the Market Common Myrtle Beach includes special design attention to the public realm of the "urban village", namely streets, parks, open spaces, and amenities. The open spaces provide activity centers within neighborhoods throughout the development. Careful attention has been directed to the design of the landscape throughout the site. Mature planted street trees and other plant materials greatly enhance the quality of the natural environment. The use of native plant materials, especially live oak and palmetto provide a strong regional character to the development, creating a bucolic environment that celebrates the uniqueness of this "urban village."

2009 ICSC US Design & Development - Silver Winner, Innovative Design & Development of a New Project (Mixed-Use)

Size: 113 acre

Services: Architecture, Planning

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