THE MARKET COMMON MYRTLE BEACH
MYRTLE BEACH, SOUTH CAROLINA
CLIENT:
MCCAFFERY, LEUCADIA NATIONAL CORPORATION
SERVICES:
PLANNING, ARCHITECTURE
PROJECT DETAILS:
- MIXED-USE DEVELOPMENT
- 400,000 SF RETAIL
- RESIDENTIAL UNITS: 180 UNITS ABOVE RETAIL
- TOWNHOME/SINGLE-FAMILY RESIDENCES: 3,000 UNITS
AWARDS
2009 ICSC US DESIGN & DEVELOPMENT
SILVER WINNER, INNOVATIVE DESIGN & DEVELOPMENT OF A NEW PROJECT
The Master Plan for the Market Common Myrtle Beach includes special design attention to the public realm of the "urban village", namely streets, parks, open spaces, and amenities. The open spaces provide activity centers within neighborhoods throughout the development. Careful attention has been directed to the design of the landscape throughout the site. Mature planted street trees and other plant materials greatly enhance the quality of the natural environment.
The use of native plant materials, especially live oak and palmetto provide a strong regional character to the development, creating a bucolic environment that celebrates the uniqueness of this "urban village."
